Question 1

What is the projected impact of OTT video on network capacity?

Accepted Answer

OTT video is forecast to consume 85% of all internet bandwidth by 2020. This rapid escalation from the current nascent stage requires telcos to conduct urgent net neutrality reviews to manage infrastructure load.

Question 2

How does the growth of Australian OTT compare to traditional television?

Accepted Answer

The Australian OTT market is experiencing rapid subscriber growth that outpaces traditional media, despite still being in a nascent stage of development. This shift is primarily driven by Millennials who are abandoning legacy formats for short-form content on social platforms.

Question 3

What is required for SVOD platforms to remain commercially viable?

Accepted Answer

SVOD models require massive scale for long-term sustainability, which necessitates immediate collaboration between telcos and broadcasters. To drive sales, telcos must implement bundling and universal search to simplify the user experience in a market where video will soon account for 85% of bandwidth.

Question 4

What policy changes are necessary to accommodate the shift to digital video?

Accepted Answer

Regulatory bodies must reform anti-siphoning laws and cross-media ownership rules to ensure a level playing field between traditional and digital players. These reforms are critical as OTT video moves toward capturing 85% of total internet traffic by 2020.

OTT video; creating a revolution

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