Australian media reforms are sensible ...but they come far too late

This report analyzes the Australian Government's 2017 media reform package, which includes the abolition of broadcast license fees and the repeal of the 'two out of three' and '75% audience reach' rules. While the reforms provide a $90m annual net benefit to Free-to-Air players and unlock a decade of stalled industry consolidation, they do not alter the market fundamentals where global platforms like Facebook, Google, and Netflix continue to capture increasing shares of the sector's profit pools.