Australian content rules: harmonisation or orchestration in the golden age of production?

This report explores the Federal Government’s Green Paper proposals to harmonise local content rules across free-to-air and SVOD platforms. It finds that the Australian production industry has entered a 'golden age' of growth, with online drama spending reaching $94 million in FY20, a 53% CAGR since FY17. However, the industry faces a severe capacity crunch, with 95% of producers reporting cost increases. The analysis suggests that supply-side interventions are more critical than new output quotas to sustain long-term growth.