Question 1

Is the Australian video market still growing despite the shift away from traditional TV?

Accepted Answer

The total market will expand at a 5.4% CAGR to reach A$8.3bn by FY26. This growth is underpinned by the SVOD sector, which is forecast to grow at 11.3% annually, more than offsetting the structural decline in premium pay-TV and physical media.

Question 2

How much are households actually spending on streaming services?

Accepted Answer

Annual household spend on SVOD is projected to reach A$495 by 2026. This contributes to a total average household video entertainment expenditure of A$770, driven largely by price increases and the adoption of multiple services per home.

Question 3

What is the long-term outlook for traditional pay-TV providers?

Accepted Answer

Premium Pay-TV is facing a sustained contraction, with subscriber revenue falling at a -4.3% CAGR to A$1.51bn by FY26. This decline is accelerated by a -7.3% CAGR reduction in the total subscriber base as users migrate to IP-delivered alternatives.

Question 4

Is the streaming market becoming too crowded for the major players to survive?

Accepted Answer

Despite intense competition, market leaders remain resilient; Netflix is expected to hold a 25% subscriber market share through FY26. Market capacity is expanding through service stacking, with SVOD household penetration forecast to hit 120.2% by the end of the period.

Video Entertainment Market Forecast & Outlook – November 2022

Abstract

Key Takeaways

Frequently Asked Questions

Unlock the full report

Free

Lite

Team