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Linear TV and BVOD maintain high penetration as connected TV devices drive 72.9% of digital viewing hours.
thinkTV · thinkTVPeriod: H1 20228 min read
Last updated
Total TV Share of Ad-Supported Video Viewing (H1 2022)
Monthly Average Cumulative Reach for Linear TV (H1 2022)
This report provides a comprehensive analysis of the Australian television landscape for the first half of 2022. It details the penetration and usage of linear TV and Broadcast Video on Demand (BVOD) across various demographics and devices. Key findings highlight that Total TV reaches 88.3% of ad-supported video viewing in-home, with linear TV continuing to account for the vast majority of time spent. The data underscores the growing importance of connected TVs in the BVOD ecosystem, accounting for nearly 73% of total daily hours per device.
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