Australia Radio Market Outlook

This report analyses the Australian radio market, forecasting a 4.2% CAGR in advertising revenue over FY20-24. While radio maintains a dominant 61% share of audio consumption, it faces increasing pressure from digital disruptors. Streaming radio is projected to grow at 20.3% CAGR, increasing its share of total radio AdEx from 18% to 32%. The analysis covers market composition, shifting listening methods in-car and at home, and the rising threat from adjacent audio media like podcasts and music streaming services.