Australia Radio Market Outlook

This report analyses the Australian radio market, forecasting a stable but challenging five-year outlook. While radio currently dominates the audio landscape with a 54% share of average daily consumption, advertising expenditure is expected to remain flat at a -0.4% CAGR, moving from $1.12bn in 2016 to $1.10bn by 2021. The analysis explores the impact of digital disruptors, the rise of streaming services, and the long-term threat posed by autonomous vehicles to radio's unique selling proposition in-car.