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Analysis of PVR penetration and time-shifting behavior using Fetch TV data and proprietary consumer surveys.
Dan Blair · Venture InsightsPeriod: 20154 min read
Last updated
Proprietary survey sample of Australian consumers
Lag in Australian PVR penetration compared to the UK
This report examines the growth of Personal Video Recorders (PVRs) in Australia, utilizing a proprietary survey of 5,300 consumers and data from Fetch TV. It establishes that the Australian market is approximately two years behind the UK in PVR penetration. The analysis focuses on how time-shifted viewing provides viewers with more choice, enabling binge viewing and ad skipping, while assessing the impact across different platforms, FTA operators, and content genres.
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