Question 1

How quickly is the audience moving from traditional broadcast to digital streaming?

Accepted Answer

The transition is accelerating, with live streaming and BVOD projected to capture 15% of all free-to-air viewing by 2026. Within the FTA segment specifically, BVOD is expected to account for 25% of total viewing as audiences migrate to IP-delivered platforms.

Question 2

Is the household hardware ready for high-bandwidth 4K content?

Accepted Answer

Consumer infrastructure is rapidly upgrading, with 24% of households already owning 4K-capable screens as of late 2021. This demand will intensify as 44% of households intend to purchase a 4K display within the next three years, placing significant pressure on IP delivery networks.

Question 3

What are the primary operational risks for media companies over the next five years?

Accepted Answer

Labour shortages represent a critical bottleneck, with Australia requiring 156,000 additional technology workers by 2025 to support digital transformation. These capacity constraints, combined with a low 0.8% multifactor productivity growth rate, will drive production and operational costs higher.

Question 4

Can local media players effectively compete with global tech giants for ad spend?

Accepted Answer

Local players face a steep challenge as Facebook and Google currently capture two-thirds of all online display video expenditure. To survive, traditional media must adopt hybrid models and programmatic platforms to capture the remaining market share as advertising expands across TV, radio, and out-of-home sectors.

5-year Outlook: Media sector in Australia and NZ

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