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Traditional media evolves into a hybrid model, combining mass-market broadcast with targeted on-demand digital platforms.
David Kennedy · Venture InsightsPeriod: FY23-FY2812 min read
Last updated
Forecast share of BVOD in total FTA viewing (June 2026)
Digital activity share of Australian aggregate value added (FY21)
This report analyses the structural transition of the Australia and New Zealand media sector over the next five years. It forecasts that while traditional broadcast remains a core differentiator, the rise of IP delivery and programmatic advertising will force a shift toward hybrid mass-digital models. Key findings include the stabilization of SVOD minutes by mid-decade and the increasing threat of global device platforms using bottleneck power to restrict access to local broadcaster content.
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