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Amazon's global launch signals a direct challenge to Netflix, targeting 200+ markets with standalone video subscriptions.
Phil Codrington · Venture InsightsPeriod: December 20164 min read
Last updated
Countries where Amazon Prime Video is now operating (Dec 2016)
Introductory monthly price for standalone service in Australia (First 6 months)
This report analyses Amazon's global launch of its Prime Video service in over 200 countries, including Australia and New Zealand. It examines the strategic shift from a bundled loyalty benefit to a standalone SVOD product designed to compete directly with Netflix. The analysis covers content library limitations, the impact on local players like Stan and Lightbox, and the long-term implications of Amazon's integrated retail and media strategy in the Australian market.
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