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AI adoption in media creates a distinct competitive edge through improved content delivery and ad placement.
Bob Jin · Venture InsightsPeriod: January 20208 min read
Last updated
CAGR for OTT operator revenue growth (2019A-2023F)
CAGR for overall Australian video market revenues (2019A-2023F)
This report analyses the impact of AI on the Australian video market, where overall revenues are stagnating at a -0.8% CAGR (2019A-2023F). While traditional pay TV and physical media decline, OTT operators are growing at 6.4% CAGR by leveraging AI for personalization, network optimization, and automated compliance. The research highlights how disruptors like Netflix and ByteDance have built AI into their core business models to influence viewer behavior and improve retention through marginal gains.
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