Is free-to-air TV still the dominant platform for mass-market reach?

Free-to-air TV remains the leading video platform in Australia, achieving a total reach of 72% for individuals in 2024. Consumption remains high with Australians viewing an average of 9.7 hours of FTA content per person every week.

How fast is the transition from traditional broadcast to digital streaming occurring?

The shift is accelerating as BVOD viewing minutes grow at 25% annually, now representing 12.0% of all FTA consumption. While traditional broadcast viewing remained flat in 2024, online viewing grew by 27%, effectively stabilizing the total audience base.

Are subscription streaming services still gaining market share at the expense of free TV?

The trend has reversed as SVOD viewing saw a 3% decline in 2024 due to market fragmentation and subscription fatigue. In contrast, FTA TV viewing has stabilized, supported by a massive 15.704 billion average weekly viewing minutes across the country.

Which consumer segments are most active in the digital TV space?

The 25-54 age bracket is the primary demographic utilizing live streaming and VOD services. This segment is driving the 27% growth in online FTA viewing, offsetting the stagnation in traditional linear broadcast formats.

Media

Premium

2024 VOZ data shows FTA TV has stabilised

FTA TV reach remains dominant at 72% as online growth offsets broadcast declines to drive an overall viewing lift in 2024.

David Kennedy · Venture Insights6 March 2025Period: 20243 min read

72%→

Total FTA TV reach for individuals in 2024

25%↑

Annual growth rate of BVOD viewing minutes

Locked

+1more stats

Companies covered:

Abstract

2024 FTA TV viewing data released by VOZ this week shows signs of recovery in FTA viewing. Total FTA TV reach for individuals was 72%, still higher than any other video platform. BVOD viewing is now growing fast (25% p.a.). Although online viewing still accounts for only 12% of all FTA viewing, online growth is driving an overall lift in FTA TV viewing. This is in line with other data that points to a more positive picture for FTA viewing over the last year.

Key Takeaways

FTA TV viewing has stabilized in 2024, with total reach for individuals hitting 72%.
BVOD viewing is growing rapidly at 25% per annum, now accounting for 12% of all FTA viewing.
Australians consume an average of 9.7 hours of FTA TV per week per person.

What's Inside

Key 2024 VOZ data points

Findings

Why does this matter?

2 figures& data tables inside

Charts, tables, and data visualisations

Abstract

Key Takeaways

What's Inside

Key 2024 VOZ data points

Why does this matter?

Frequently Asked Questions

Unlock the full report

Free

Lite

Team