Question 1

How large is the Australian online retail opportunity and is it still expanding?

Accepted Answer

The market reached a total value of $20.1 billion in the year to June 2016, now representing 6.8% of the traditional bricks-and-mortar retail sector. Growth is heavily skewed toward domestic players, who saw a 16.9% year-on-year increase compared to a stagnant 0.9% for international retailers.

Question 2

Which consumer demographics are driving the most digital spending?

Accepted Answer

The 35-44 age group is the most significant market participant, contributing 24.2% of total online expenditure. Spending is highly concentrated in metropolitan areas, which account for 74% of the total market share.

Question 3

What role do smaller players play in this ecosystem compared to major retailers?

Accepted Answer

Small-to-medium enterprises (SMEs) are a dominant force, capturing 37% of total online sales. These smaller retailers are outperforming the broader market with an annual growth rate of 22.2%.

Question 4

Which specific product categories are seeing the fastest digital adoption?

Accepted Answer

Takeaway Food is the clear leader in growth, expanding at 56.1% annually due to advancements in mobile ordering. This contributes to a domestic-heavy market where local retailers now control 81% of total online spending.

NAB ONLINE RETAIL SALES INDEX IN-DEPTH REPORT – JUNE 2016

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