The role of Millennials in the digital economy and the generational divide

This report analyses the evolving digital landscape in Australia, focusing on the shifting dynamics between Millennials and older generational cohorts. While Millennials remain the fastest technology adopters, Gen X and Baby Boomers possess significantly higher spending power and are increasingly engaging in online transactions and the sharing economy. The analysis forecasts that the digital economy will account for 30% of Australia's GDP by 2020, driven by the proliferation of smartphones and the narrowing of the generational digital divide.