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Challengers face significant trust barriers despite 75% of consumers believing Big 4 banks hold excessive power.
Nigel Pugh · Venture InsightsPeriod: May 20194 min read
Last updated
Respondents who use only one primary bank (May 2019)
Consumers who believe Big 4 banks have too much power (May 2019)
This report analyses the Australian fintech landscape following a roundtable discussion of consumer sentiment. While 75% of respondents believe the Big 4 banks have too much power and 51% do not trust the industry, incumbents remain protected by high customer stickiness, with 56% of users banking with only one institution. The findings highlight that while millennials are the primary target for disruption, fintech challengers must overcome significant trust deficits to achieve mass market adoption against established players and emerging tech giants like Apple.
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