Australian Consumer Telco Pricing – Q4 FY24 Update

Major carriers pivot from CPI-linked pricing to tactical increases while NBN compression drives FWA attractiveness.

Heath Gibson · Executive Manager – Industry Intelligence and Insights at NBN Australia22 July 2024Period: Q4 FY244 min read

Last updated 6 May 2026

20%↓

Maximum discount of TPG on-net plans vs NBN equivalents

4.8%↑

Upper range of Telstra's above-CPI postpaid price increases

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Abstract

This report analyzes the dynamic Australian consumer telecommunications market during Q4 FY24, focusing on significant price and promotion shifts in prepaid mobile and broadband sectors. Major providers including Optus, Vodafone, and Telstra adjusted postpaid and prepaid offers, with Telstra notably breaking its annual CPI-linked price increase cycle in favor of higher adjustments. In broadband, TPG introduced new speed tiers for its Vision Networks footprint at discounts of up to 20% compared to NBN equivalents, reflecting a strategic push to regain market share.

Key Takeaways

TPG launched new Vision Networks broadband plans at a $10-$20 monthly discount to NBN to reverse a loss of 21,000 subscribers.
Telstra abandoned CPI-linked pricing, implementing 4.2% to 4.8% increases for postpaid plans starting August 2024.
Optus increased lower-tier postpaid plan prices by 5.1% to 6.1% in the June quarter while adding data inclusions.

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Frequently Asked Questions

TPG is aggressively utilizing its Vision Networks infrastructure to bypass NBN, offering plans at a $10-$20 monthly discount compared to NBN equivalents. These on-net services provide a maximum discount of 20%, representing a strategic move to capture market share through infrastructure-based price advantages.

Telstra has shifted away from standard CPI-linked increases, implementing above-CPI price hikes of up to 4.8% for postpaid services. This adjustment across both prepaid and postpaid segments establishes a new pricing floor that other major carriers are likely to monitor for potential follow-on moves.

NBN’s FY25 wholesale price revisions are driving retail service providers to adjust their pricing structures, leading to further margin compression. This environment is making Fixed Wireless Access (FWA) increasingly attractive as a higher-margin alternative to traditional NBN-delivered services.

MVNOs are significantly increasing data inclusions to defend their positions against the majors. Lebara, for instance, has expanded the data allowance on its $19.90 plan from 4GB to 10GB, a 150% increase aimed at retaining price-sensitive consumers.

Abstract

Key Takeaways

TPG launched new Vision Networks broadband plans at a $10-$20 monthly discount to NBN to reverse a loss of 21,000 subscribers.

Telstra abandoned CPI-linked pricing, implementing 4.2% to 4.8% increases for postpaid plans starting August 2024.

Optus increased lower-tier postpaid plan prices by 5.1% to 6.1% in the June quarter while adding data inclusions.

Frequently Asked Questions

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