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Smart TV penetration remains high at 80%, but a growing 9% of households now bypass the TV set entirely for video content.
David Kennedy · Venture InsightsPeriod: May 20233 min read
Last updated
Australian households with at least one smart TV (May 2023)
Households reporting they do not watch a TV set (May 2023)
This report analyses the shifting device preferences of Australian media consumers, highlighting a significant trend where viewers are abandoning traditional TV sets for alternative devices. While smart TV penetration is strong at 80%, the proportion of households not watching on a TV set has increased from 4% to 9% in just 17 months. This migration is most pronounced among the 18-24 age cohort, where 12% of households do not use a TV set, posing long-term risks to broadcast infrastructure viability.
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