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Digital platforms and on-demand services gain ground as traditional broadcast models face subscriber declines.
Heath Gibson · Executive Manager – Industry Intelligence and Insights at NBN AustraliaPeriod: May 20244 min read
Last updated
Australians who consumed sports content in the previous seven days
Respondents who consumed sports media online
This report analyses the evolving landscape of sports media consumption in Australia based on the Social Research Centre’s 2023 survey. It highlights a significant transition from traditional free-to-air broadcast to online and on-demand platforms, with 51% of Australians consuming sports content weekly. The brief explores the decline of Pay-TV, the rise of ad-supported streaming tiers, and the critical role of anti-siphoning rules in maintaining the 'free' element of sports accessibility for consumers.
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