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Analysis of viewing time, demographic trends, and measurement evolution for the Australian media market.
Dan · Venture InsightsPeriod: 2016-20252 min read
Last updated
Primary Forecast Target Year
Historical Trend Analysis Period
This report outlines the strategic framework for forecasting Australian TV and video viewing habits through 2025. It establishes a methodology to recreate the Enders report for the local market, focusing on viewing time across age demographics and the split between traditional broadcast and digital platforms. The brief identifies key data sources including OzTAM, Fetch, and MCN to map the total addressable leisure time and industry-wide measurement initiatives like BARB Dovetail and Nielsen US.
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