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Structural challenges and new SVOD entrants threaten Foxtel's market share and premium pricing model.
Vinay Chhoda · Venture InsightsPeriod: November 20198 min read
Last updated
Foxtel EBITDA decline over the last three years
Foxtel monthly ARPU in 2019
This report analyses the structural challenges facing Foxtel as international SVOD players like Disney+ and Apple TV+ enter the Australian market. With EBITDA declining by over 40% in the last three years and ARPUs falling from $96 in 2014 to $78 in 2019, Foxtel's traditional monopoly is under severe pressure. The analysis explores the risks of subscriber cannibalisation from Kayo Sports, rising programming costs of $1.6bn, and the necessity for Foxtel to transition into a content aggregator to survive.
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