Sports rights market hits an inflection point: new distribution players and models arising

This report analyses the structural shift in the Australian sports rights market following the COVID-19 disruption. It highlights the unsustainable trajectory of rights costs, which grew at nearly 8% CAGR over the decade prior to 2020, while traditional broadcaster revenues declined by over 2% CAGR since 2013. The analysis forecasts a transition toward fragmented rights packages, increased participation from telco and tech players like Amazon and Optus, and the potential emergence of direct-to-consumer distribution models.