The rise and rise of YouTube

YouTube’s dominance as a global video platform is reshaping the television and media landscapes in Australia and New Zealand, challenging both FTA TV and subscription VOD services. With over 85% of Australian adults and 90% of New Zealand adults engaging with YouTube monthly, its dual-revenue model of ad-supported and subscription-based content is capturing audiences, particularly younger generations, who have abandoned traditional TV for personalised, on-demand experiences. This is emerging as a threat to local content and local new-gathering that the industry and policy-makers cannot ignore.