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Traditional TV remains an undervalued, high-attention channel essential for long-term brand equity and consumer trust.
David Kennedy · Venture InsightsPeriod: Q2 20244 min read
Last updated
Nike market capitalisation lost in a single day
Effective consumer reach per dollar spent on digital programmatic
This report analyses Nike's recent financial slump, including a US$25b loss in market capitalisation, attributed to an ill-considered shift from brand-led to digital-only marketing. It demonstrates that while digital tools offer precision, they cannot replace the high-attention and emotional engagement provided by traditional TV advertising. The brief argues that TV remains underpriced relative to its effectiveness and is essential for maintaining brand visibility and long-term business success in a post-pandemic market.
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