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Broadcasters face rising costs and audience fragmentation, with Nine and Foxtel best positioned to retain premium rights.
Dan Blair · Venture InsightsPeriod: FY1512 min read
Last updated
CAGR of Australian sports rights inflation over the last cycle
Total cost of AFL rights (2012-16 period)
This report assesses the global and local trends for sports rights as the AFL and NRL enter critical renegotiation cycles. Australian sports rights have seen inflation of approximately 70% over the most recent cycle, equating to a 10% CAGR. While costs are rising, sports remain the single biggest expense for networks, typically representing 20% of the cost base. The analysis evaluates the financial capacity of Nine, Seven, Ten, and Foxtel to secure future rights in an increasingly fragmented media ecosystem.
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