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Declining FTA investment meets resilient monthly reach as the Australian video market stabilizes through 2028.
David Kennedy · Venture InsightsPeriod: FY248 min read
Last updated
Total monthly reach of FTA broadcast and online combined (2023)
Decline in combined FTA and Pay TV daily viewing minutes (2017-2023)
This report analyses the evolving landscape of Australian video consumption, highlighting a significant shift from traditional broadcast to digital platforms. While total video viewing remains stable, per capita daily viewing of FTA and pay TV combined declined 32% between 2017 and 2023. The analysis forecasts a stabilization period through FY28, with SVOD growth slowing to a 2% CAGR as the market reaches saturation. Despite these declines, FTA retains the highest monthly reach at 84%, underscoring its continued relevance for news and local content.
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