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Total TV revenues are forecast to grow at 0.9% CAGR through FY31 as BVOD growth offsets a -2.4% decline in broadcast.
David Kennedy · Venture InsightsPeriod: FY26-FY318 min read
Last updated
Forecast CAGR for total TV revenues over the FY26/31 period
Forecast CAGR for BVOD revenues over the FY26/31 period
This report analyses the Australian free-to-air (FTA) television landscape, focusing on the shift from traditional broadcast to Broadcaster Video on Demand (BVOD). It explores the correlation between GDP growth and advertising expenditure, the impact of media agency incentive structures on TV's market share, and the operational barriers hindering linear TV buying. The analysis highlights the role of VOZ measurement and performance-based remuneration in correcting market inefficiencies to ensure the long-term sustainability of local content production.
3 figures& data tables inside
Charts, tables, and data visualisations
Figure 1. Australian Forecast GDP growth to FY28table
Figure 2. Share of TV set viewing, Q4 2025pie_chart
Figure 3. Australian Television Advertising Forecast to FY31 ($m)stacked_bar
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4-section deep analysis · 3 figures & charts · stakeholder implications · PDF download
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