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Technology and sport are colliding, impacting production and consumption while threatening incumbent media partners.
Matthew Jay · Venture InsightsPeriod: August 201712 min read
Last updated
Forecasted share of digital advertising spend (2018)
Australians online for sport related content (March 2017)
This report analyses the digital revolution within the sports industry, where technology is transforming spectators into pseudo-participants. It examines the disruption of traditional media partners as broadcasters struggle to afford massive rights deals, leading to the emergence of 'over the top' (OTT) distribution and eSports. With 11.2 million Australians accessing online sports content in March 2017, the report forecasts a shift where digital advertising will exceed 50% of total spend by 2018, forcing a readdressing of the sports rights business model.
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