Which segments are driving revenue growth in the Australian video market?

SVOD is the primary growth engine, forecast to expand at a 5.0% CAGR to reach A$5.55 billion by FY29. This growth will push the total Australian video market to a value of A$8.28 billion by the end of the forecast period.

Is there still room for growth in household streaming subscriptions?

The market is approaching saturation, with household SVOD takeup forecast to stabilize at 2.6 services per home. Consequently, total household video spending is expected to grow at a marginal 1.1% CAGR as consumers rationalize their digital wallets.

What is the long-term outlook for traditional Pay-TV and physical media?

Traditional Pay-TV revenue will contract at a -4.2% CAGR, falling to A$1.38 billion by FY29. Physical media is in terminal decline, projected to shrink at an -8.7% CAGR to a negligible A$70 million.

How is the cinema industry performing relative to digital platforms?

Cinema revenue is forecast to grow at a 2.0% CAGR through FY29, though this is a result of higher ticket prices rather than increased admissions. This growth rate lags significantly behind the 5.0% CAGR seen in the SVOD and IPTV segments.

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Australia Video Entertainment Outlook 2025

The Australian video market is forecast to grow at a 2.4% CAGR over FY24/29, primarily driven by SVOD price increases.

David Kennedy · Venture Insights16 July 2025Period: FY24-FY2912 min read

A$8.28 billion↑

Total Australian video market forecast value in FY29

2.4%↑

Forecast CAGR for the total video market over FY24/29

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Abstract

This report analyzes the evolving landscape of the Australian video entertainment market, providing detailed revenue and subscriber forecasts from FY24 to FY29. It examines the shift from traditional broadcast and physical media toward SVOD and digital platforms. The analysis covers key segments including Pay-TV, SVOD, TVOD/EST, Physical Media, and Cinema, highlighting the impact of market saturation, cost-of-living pressures, and the strategic pivot toward profitability and ad-supported tiers by major global and local operators.

Key Takeaways

The Australian video market is projected to reach A$8.28 billion by FY29, growing at a 2.4% CAGR.
SVOD revenue is the primary growth engine, forecast to grow at 5.0% CAGR to reach A$5.55 billion by FY29.
Pay-TV revenue remains under pressure, expected to decline at a -4.2% CAGR to A$1.38 billion.

Australia Video Entertainment Outlook 2025

Abstract

Key Takeaways

What's Inside

Definitions & methodology

Household video spending now stable

Premium pay TV

SVOD

TVOD and EST

Physical Media

Cinema

Frequently Asked Questions

Abstract

Key Takeaways

What's Inside

Definitions & methodology

Household video spending now stable

Premium pay TV

SVOD

TVOD and EST

Physical Media

Cinema

Frequently Asked Questions

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