Question 1

Is the Australian mobile gaming market still a niche segment for kids?

Accepted Answer

The market has transitioned to a broad demographic where the average player age is 33 and 47% of gamers are female. This shift supports a forecast CAGR of 11%, with the total market size expected to reach $1.5 billion by 2020.

Question 2

How significant is the revenue opportunity for non-gaming platforms?

Accepted Answer

Mobile gaming is the primary driver of app store economics, accounting for 90% of total Google Play revenue in 2015. Beyond direct sales, in-app advertising represents a growing $37 million opportunity for digital media players.

Question 3

What role do telecommunications providers play in this ecosystem?

Accepted Answer

Telcos are utilizing mobile gaming as a critical retention tool, leveraging increased data allowances to support deeper digital media integration. This strategy targets the 30 minutes of daily engagement the average casual gamer spends on mobile platforms.

Question 4

Should we prioritize mobile e-sports as a growth area?

Accepted Answer

E-sports will have a negligible impact on the mobile sector in the near term due to a lack of real-time competitive titles. Growth will instead be driven by cross-platform integration and the expansion of the $1.5 billion casual and freemium market.

Mobile gaming — Moving beyond child’s play

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