Question 1

Why should a broadband provider invest in low-cost hardware like streaming boxes?

Accepted Answer

Deploying devices such as the A$109 Telstra TV allows telcos to secure the 'HDMI 1' position and protect broadband margins during the NBN migration. This strategy counters market fragmentation by positioning the telco as the primary gateway for both FTA and SVOD services.

Question 2

Is the growth of streaming services a direct threat to traditional broadcast TV investment?

Accepted Answer

Traditional FTA networks maintain a dominant A$2.0b annual content investment, significantly outstripping the A$400-500m projected for SVOD by FY20. While Netflix has reached 770,000 Australian subscribers, the scale of local broadcast spending remains the primary barrier to total market disruption.

Question 3

Will launching a cheaper streaming option cannibalize my existing premium TV subscribers?

Accepted Answer

Data from the UK's NOW TV indicates that 90% of 'pay-lite' customers are incremental to the business and had never considered traditional Pay-TV. This suggests that low-cost aggregated platforms expand the total addressable market rather than eroding the existing premium base.

Question 4

What technical feature is most critical for winning the battle for the living room?

Accepted Answer

Universal Search is the decisive differentiator, as it allows platforms to integrate multiple content APIs into a single interface. With Fetch TV already securing 250,000 subscribers, the ability to aggregate fragmented services via Apple TV or Android TV ecosystems is now the baseline for audience retention.

All together now – Why aggregation is the future of TV

Abstract

Key Takeaways

Frequently Asked Questions

Abstract

Key Takeaways

Frequently Asked Questions

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