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Rising 4K penetration and content demand create significant infrastructure challenges for broadband and spectrum management.
David Kennedy · Venture InsightsPeriod: July 20234 min read
Last updated
Households with at least one 4K TV set (May 2023)
Prospective buyers planning to purchase a 4K set (Next 12 Months)
This report analyses the rapid adoption of 4K television sets in the Australia and New Zealand markets, where nearly one-third of households now possess 4K resolution hardware. With 88% of prospective TV buyers planning to purchase 4K sets in the next 12 months, the surge in high-bandwidth traffic poses a strategic challenge for telecommunications providers. The brief explores the implications for broadband network capacity, the transition to DVB-T2 broadcast technology, and the ongoing debate regarding infrastructure funding by content platforms.
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