Question 1

Is there still significant growth potential in the digital property advertising market?

Accepted Answer

Yes, despite the sector reaching a tipping point with over 80% of spend already migrated to digital, online classifieds are forecast to grow at a 10% CAGR through 2021. This growth will drive the total market value to A$ 1.1bn as print revenues collapse by 22% annually.

Question 2

How secure is the market position of the leading platforms?

Accepted Answer

The market is a consolidated duopoly where REA Group and Domain control over 90% of total share. REA Group maintains a clear competitive lead, recording 1.4x more monthly unique visitors than Domain and extracting A$ 3,410 in average monthly revenue per agent.

Question 3

Where are these platforms looking for new revenue as the core market matures?

Accepted Answer

Major players are aggressively diversifying into high-value adjacent verticals to offset slowing growth in core classifieds. REA Group is specifically targeting the A$ 2bn mortgage broker commission market to capture a larger share of the transaction lifecycle.

Question 4

What fundamental shifts in the housing market are impacting digital platforms?

Accepted Answer

A structural shift toward urbanization is evident, with higher density housing now accounting for 49.4% of all building approvals. This trend is supported by massive liquidity from overseas, with foreign investment approvals reaching A$ 60.8bn in a single fiscal year.

Property Marketing Outlook: REA continues to strengthen its position

Abstract

Key Takeaways

Frequently Asked Questions

Abstract

Key Takeaways

Frequently Asked Questions

Unlock the full report

Free

Lite

Team