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The Australian automotive market transitions to digital maturity with carsales.com maintaining a dominant 50% market share.
Chris Blyth · Venture InsightsPeriod: August 20168 min read
Last updated
Total automotive classifieds market size (2021 forecast)
CAGR of used car sales expansion (2014-2019)
This report analyses the Australian automotive marketing landscape, forecasting a transition where online channels represent 91% of total classified spend by 2016. While new car sales reached a record 1.2 million registrations in 2015, the used car market remains the primary volume driver, expected to expand at a 5.2% CAGR to 4.8 million units by 2019. The analysis evaluates the competitive positioning of carsales.com against emerging threats like Gumtree, alongside the impact of local manufacturing cessation on the broader dealer ecosystem.
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