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The ACCC's final report recommends a specialist Digital Platforms Branch to monitor tech giants and curb anti-competitive conduct.
Vinay Chhoda · Venture InsightsPeriod: July 20196 min read
Last updated
Offshore share of total Australian advertising expenditure (2018)
Key recommendations in the ACCC final report
This report analyzes the ACCC's final 600-page report on Digital Platforms, which introduces 23 key recommendations to address the market dominance of Google and Facebook. With these two entities capturing approximately 33% of total Australian advertising expenditure and over 60% of digital AdEx, the ACCC proposes a new regulatory framework. Key measures include the establishment of a Digital Platforms Branch, changes to merger laws, and mandatory codes of conduct to ensure transparency in ad tech and news referrals.
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