Contents

Introduction

Our view

Recommendations to mobile service providers

Price remains a key driver

More customer expecting to increase mobile spend

Fewer customers are churning because of price

2Degrees continues attracting more consumer interest

5G to support ARPU growth

The trend to unlimited plans continues

Handset replacement cycles

About Venture Insights

Tables and Figures

Figure 1: Percentage of survey respondents rating a factor between 4 and 5 on a scale of 1 (not important) – 5 (very important), when deciding their next mobile service purchase (multi-year comparison)

Figure 2: Survey question: In general, do you expect to spend more, less, or about the same for your mobile phone service in the future?

Figure 3: Survey question: How likely are you to switch mobile phone providers?

Figure 4: Survey question: What is the main reason you are thinking about changing your mobile phone provider?

Figure 5: Survey question: Which mobile phone provider are you most likely to move to?

Figure 6: Survey question: Do you already have a 5G mobile phone?

Figure 7: Survey question: Do you expect to upgrade your mobile phone and service plan to 5G?

Figure 8: Survey question: (Would you/Are you paying) extra for a 5G mobile phone service compared to your (existing/old) service?

Figure 9: Survey question: How much more (would you be prepared to pay/are you paying) for a 5G mobile services compared to your (existing/old) 4G service?

Figure 10: Survey question: Would you be willing to pay more for a better mobile service to improve your mobile content or sports experience?

Figure 11: Survey question: Would you change telco mobile providers if another mobile operator offered your favourite sports content bundled with your mobile plan?

Figure 12: Survey question: What is your current data limit?

Figure 13: Survey question: Do you plan to get an unlimited data mobile plan? (Of those without unlimited)

Figure 14: Survey question: How often do you replace your mobile phone?