What does the Future Hold for News Providers?

Executive Summary (1): The rise of technology platforms

• News publishers need to manage a wide range of emerging content distribution opportunities

• These are being driven by:

  • The transition from desktop to mobile, and

  • A renewed interest on the part of tech platforms in news content as a driver of usage

• This report explores the implications of tech platforms entering the news space in response to shifts in devices, consumer behavior, discovery behaviour and usability

• The best way to work with these emerging tech platforms is now a key and strategic issue for large online news publishers today

• This is especially important for Australian publishers, given that 59% of consumers claim to use smartphones to access the news, compared to 44% for the USA, 42% for the UK and 33% for Japan