The success of the Pokémon Go game may seem like an overnight phenomenon.
There are several factors which ensured it got off to a good start in creating a new category of gaming.

Pokémon Go is taking the world by storm, and gamers are not the only winners as business reap the benefits of Augmented Reality.

Key takeaways

Pokémon Go has taken the mobile gaming world by storm

The game has become the most downloaded on iOS and Android within the first 24 hours of its release, sending swathes of gamers outside to catch Pokémon in their neighbourhoods.

This isn’t the first Augmented Reality game, but it’s the first to break through to mainstream

Pokémon Go developer Niantic has seen commercial success with their first foray into the Augmented Realty genre, Ingress. We take a closer look and see that the category has been decades in the making.

What makes the game so addictive?

The intersection of a classic brand and modern gameplay mechanics have created a game which is purpose-built to keep you coming back for more

Riding the early wave of success

The game broke records in the first stage of its release in the US, Australia and New Zealand. As the rollout reaches the rest of the world, we see opportunities for not only Niantic, but other businesses through in-game sponsorships.

Pokémon Go paves the way for the augmented reality apps

The wild success of Pokémon Go will encourage the development of copycat games and pave the way for augmented reality apps to be widely available on mobile devices.