Mary Meeker discusses the key internet trends for 2017

The continued rise of digital advertising, as well as growth within eSports, and eCommerce all feature heavily

Key takeaways

• Internet use continues to rise, driven by an increasing amount of time spent on mobile devices. Time spent on desktop internet is falling as time spent on mobile continues to increase

• Digital advertising has risen to a point where it is anticipated to represent a greater expenditure than TV advertising by the end of 2017; growth is driven by mobile and video, which continue to attract more viewers than advertising dollars

• eCommerce is on the rise globally, as consumers prefer to “order in” than venture out for products; retailers are having to tailor their marketing in order to better target consumers on a digital platform

• eSports continues to rise, driven by growth in social and mass sport events; gamification also expands into other sectors, driving the ideals of gaming to create a fun and challenging experience for users