Who will survive TPG’s brand simplification?

TLDR version: TPG has announced it intends to simplify its brand portfolio as part of its broader transformation agenda. The company currently has a broad suite of brands compared to its peers, with overlapping brands serving similar markets. There will be challenges in deciding which brands to exit. A strategic review also presents an opportunity for TPG to sharpen the focus of the brands it retains and emerge more competitive in key markets.

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