Transparency in Telco Advertising

TLDR version: New Zealand’s Commerce Commission this week proposed significant new disclosure requirements for advertising that promotes bundled offers. Meanwhile in Australia, Starlink was found to have breached Australia’s Telecommunications Consumer Protections Code for failing to disclose the end date of a promotional offer. Given the low levels of trust many consumers have in telecoms operators, we expect regulators to favour a more interventionist ‘stick’ rather than ‘carrot’ approach to consumer protection in the sector.

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