TLDR version: With the latest telco reporting season largely complete, it’s a good time to reflect on some of the results and what they tell us about the state of the broadband market. Two topics we think are worth reflecting on are (1) the state of wireless broadband, and (2) the falling fixed market share of the ‘big 3’ (Telstra, Optus, TPG) in wake of increased competition from smaller challengers, including those supported by non-telco brands. This report highlights the importance of strategic pricing decisions amid evolving market dynamics.