BRIEF: “Broadband at Dial-Up Prices” – Lessons from another era - Venture Insights

BRIEF: “Broadband at Dial-Up Prices” – Lessons from another era

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TLDR version:  In February 2004, Telstra’s BigPond division slashed the price of broadband services in a bold but controversial strategy to ignite subscriber growth. This brief explains what happened, its impact on broadband penetration and potential lessons for the next era of broadband in Australia.

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