Abstract: Total B2B mobile services and hardware revenue in Australia is projected to grow at a +2.3% CAGR over FY23/28, reaching $5.124 billion. Lower-than-expected FY24 ARPUs due to low economic growth and heightened competition contributed to lower growth in FY24. Stronger growth is anticipated from FY25 onwards. The SMB mobile market will grow at a 1.8% CAGR to $2.50 billion by FY28, while the enterprise segment will grow at a 2.8% CAGR to $2.629 billion, driven by increased IoT and managed mobility spending.