Abstract: Venture Insight’s forecast for total advertising spending from FY24 to FY29 predicts a 3.7% compound annual growth rate (CAGR), contingent on economic improvement. Despite a decline in FY24, ad spending remains 32% higher than pre-pandemic levels. Television ad spending is expected to grow at 0.6% CAGR, with BVOD gains offsetting broadcast declines. Broadcast radio is projected to grow at 2.8% CAGR, driven partly by online audio. Newspapers and magazines will see a slower decline at -2.9% CAGR. Cinema advertising will remain flat at -0.2% CAGR. OOH will lead growth at 8.8% CAGR, while digital advertising will grow at 4.3% CAGR.

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