Abstract: The Australian Outdoor Media Association (OMA) announced last week that industry revenue was up 6.7% YoY to $305.4m for the June quarter. Digital Out Of Home (OOH) accounted for 74.4% of total net year-to-date revenue. There is more to come. We expect OOH advertising revenue to reach $1,603m in CY25. This is being driven by the rise in inventory, better yields from digital placement, and overall improvement in the economic environment.