Abstract: Respected UK telecommunications consultant William Webb has published a book titled “The End of Telecoms History”. In the book he argues that current fibre and mobile technologies offer all that is needed for the delivery of service, and that future industry growth will be limited. This thesis has support, as data traffic growth is slowing and prices remain low in real terms. If so, the industry will need to shift its approach to investment, pricing, and regulation over the next few years to reflect a new reality.