Abstract: 2024 FTA TV viewing data released by VOZ this week shows signs of recovery in FTA viewing. Total FTA TV reach for individuals was 72%, still higher than any other video platform. BVOD viewing is now growing fast (25%+ p.a.). Although online viewing still accounts for only 12% of all FTA viewing, online growth is driving an overall lift in FTA TV viewing. This is in line with other data that points to a more positive picture for FTA viewing over the last year.