Australia’s overall health expenditure is growing faster than GPD – with no end is sight. Mega demographic trends such as ageing population suggest that our health costs as measured as a percentage of GDP will continue to grow for the foreseeable future. This places ongoing pressure on Governments and individuals to find the funding to support our health. The almost out of control tends with chronic avoidable diseases are a worrying concern. However, its not clear that lack of education is the only problem do we just have terrible health habits?  If so, what can be done about its and who (governments, health insurers, health providers or individuals) should be responsible