FORECAST: Australian Advertising Market Outlook 2022

Executive Summary

Advertising market forecast (2020–2025)

Digital advertising

Digital – by platform and format

Digital video

Mobile consumption and OTT video

Broadcast television

Radio

Outdoor

Cinema

Methodology

About Venture Insights

Fig. 1: Advertising expenditure (historical and forecast) by segment (A$m)

Fig. 2: Advertising revenue by segment (A$m)

Fig 3: Change in Advertising Expenditure by Sub-Segment

Fig 4: Digital advertising: by sub-segment (A$m)

Fig 5: Total digital advertising expenditure , split by platform (A$b)

Fig 6: Total digital advertising expenditure , split by format (A$b)

Fig 7: Mobile as a % of total digital display advertising expenditure

Fig 8: Video as a % of total digital display advertising expenditure

Fig. 9: Video advertising expenditure by segment (A$m)

Fig. 10: Video advertising revenue by segment table (A$m)

Fig 11: Frequency of video consumption (% of respondents)

Fig 12: Device usage for video services (% of respondents)

Fig. 13: Average viewing time for FTA, BVOD and Pay-TV (mins/day)

Fig 14: TV advertising by sub-segment (A$m)

Fig 15: Physical print advertising by sub-segment (A$m)

Fig 16: Broadcast radio advertising expenditure (A$m)

Fig 17: Time spent listening by device/app (minutes per week per listener)

Fig 18: Outdoor advertising expenditure (A$m)

Fig 19: DOOH as a % of OOH ad expenditure in Australia

Fig 20: Changing cinema distribution model

Fig 21: Cinema advertising expenditure (A$m)